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Innovation can truly create change for the better in society and give life to a world in which every company, large or small, can fully grasp the advantages and opportunities for progress offered by technological innovation. Everyone must be able to reach the right degree of awareness and autonomy to understand what it means to innovate and to be able to define their own digital transformation strategy with knowledge of the facts and foresight and then govern it over time. A world where, among the companies that offer products and services in the ICT sector, only the living and inspired ones are preferred and hired. The ones which operate in quality by responding effectively to precise and aware needs of customers, without wasting resources in useless investment proposals and maintaining a positive cost / benefit ratio for both client companies and supplier companies who see their distinctive competence recognized.
McDollar wants to guide companies to fulfill the potential enabled by digital innovation to truly leave a mark on progress and society. It has the specific goal of becoming the reference guide to allow companies to make their own successful journey into digital transformation, without replacing the company itself by making the path in their place. McDollar wants to simplify and make available to all the complex world of digital in a market that is constantly updated, teaching the principles behind digital change that allow you to progress with awareness and autonomy in every future context. McDollar also wants to become a guiding center for ICT companies that operate according to the principles of quality, efficiency and focused on responding to the real needs of the market; McDollar intends to promote the realities that share the same vision and direct them towards the most promising areas of innovation and research.
Mark a guided Journey path designed not to waste time but to immediately go to the gist of what it takes to clarify the project and tackle the right initiatives in the right order and time.
Provide the techniques to be able to make their own arguments, their business models, their development plans, manage digital projects in a natural way, combining all the connected actors, not just IT.
Offer a meeting point, an awareness platform on what it means to put into practice data and digital projects, like a helm station to provide food for thought.
Raising awareness and training on what it means to make digital transformation in the right way. Share the experience of those who, as an "engineer", understood the importance of combining the strategic and technical marketing soul.
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