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McDollar MANIFESTO

FOR THE DIGITAL TRANSFORMATION

1 BIG PICTURE:

Digital transformation projects today are interconnected with many disciplines that touch different fields. When we talk about the digital world this concerns strategic, organizational, marketing, personal growth aspects as much as it concerns aspects related to technology, technical design, the right data monetization born and collected thanks to digital. To manage digital innovation, a big picture vision is needed that holds together and coordinates all these areas starting from the heart of the value of digital which is technology.

2 WISDOM:

Wisdom and foresight are fundamental components to ensure that the digital world becomes a long-term accelerator for business development and produces new value and lifeblood for society. Wisdom allows us to keep steady the course towards a goal of creating real progress both for companies and for the community in which they operate, avoiding empty speculations in the digital sector that offer mirages of short-term economic benefits but that deplete and drain the company of their distinctive value which is the true essence and soul of the company itself.

3 PRINCIPLES:

Knowing the principles beneath a digital transformation is the secret to define and govern a flexible digital strategy on a daily basis, keeping it under control with awareness in every context, however complex and changeable.

4 STIMULATION:

Companies in the ICT (Information & Communications Technology) sector must be stimulated to invest in always providing better and updated support for their customers on issues of value and innovation that meet the real needs of customers. They should move away from temptation of easy earnings by promoting acquired skills that are now obsolete, services on which they are not masters and experts or which are not useful to the customer.

5 BALANCED INTERNAL AND EXTERNAL INVESTMENTS:

Companies must understand the right balance between external and internal investments where strategically makes more sense. Investments must be addressed by evaluating with full awareness the expected return of business. Companies should address resources fairly and sufficiently on valuable projects, avoiding waste of resources and time on aspects which are useless to achieve their purposes and objectives.

6 VIRTUOUS CIRCLE:

It is everyone's responsibility to make sure to bring the digital world market towards quality by rewarding new realities that operate for the good of society and on issues that are useful to the customer, thus instilling a virtuous circle that will naturally skim ICT supplier companies that operate in a forward-looking and proactive way regardless of their size and blazon.

7 QUANTIFYING OBJECTIVES:

Having the necessary tools to quantify the objectives to be achieved and the resources needed according to a correct cost / benefit ratio allows you to develop digital initiatives with the right mindset and the right resources, concretely obtaining the objectives set within the foreseen times, abandoning the low-price perspective that leads to poor results that frustrate strategies.

8 COORDINATION AND GUIDANCE FIRST:

Governance of the digital transformation strategy must become the primary and persistent purpose of the company. If you focus solely on the success of individual digital initiatives, you lose sight of the overall strategy and the company does not work in a fluid and coordinated way to fully exploit the investment made.

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